The Marketing & Loyalty Solution for Liquor Retail
Hospitality marketing made easy – and astonishingly powerful! That’s the secret weapon H&L brings you through its association with Zen Global Services.
Anything you need to skyrocket ahead of your competition is placed at your disposal. And yes, once again, it’s easy!
In fact H&L make such powerful marketing really manageable, even if you’re not sure where to start.
If you are a new business, we can help you to develop direction and a strategic marketing plan.
If you’re an established business, we can assist you with a specific campaign or in lots of other ways, just ask.
Phone us on 1800 778 340 or if you prefer, drop us a quick note, (use the form on your right). We’ll respond promptly and arrange to show you more!
If you want to check out the products in the Marketing & Loyalty solution right now, just click the + sign next to each product:
Analysis and reporting
First, we help you to make highly effective Marketing campaigns.
Next, we show you how to check your success with thorough (but simple to read) analysis.
For example, see online ad-hoc sales data. See what transactions/sales are going to your actual members, compared to non-members sales....on a time-stamped basis!
In this way, you can easily measure exactly how powerful your H&L marketing campaign is; and glean ideas for improving the next one!
Features
Timely reports
Analysis of campaigns
Loyalty program effectiveness
Testimonials
“Being able to see live data and know how our venues are trading at any point in time is critical to us. Managers are able to make immediate business decisions because the information is just there! No waiting, no manual data entry. H&L's Zen Global Web Reporting puts all the right info right in your lap. Anytime, anywhere.”
Adam Skinner
POS & Inventory Systems Manager
Bavarian Hospitality Group
(Argyle, Lowenbrau, Bavarian Bier Cafes, Cut Bar & Grill, Sake Restaurants)
Campaigns
With very little or even no direct marketing experience, you can still effortlessly create and coordinate powerful campaigns.
It's all thanks to H&L's Zen Global Marketing solution.
This brilliant system lets you easily consolidate all the information you acquire on patrons.
That means you can very effectively target the right recipients at the right time for any promotion.
You can even see exactly where your promotional activity is driving new business. For example as your promotion rolls out, you get instant feedback on its success - in terms of the number of patrons responding, and their spend in any specific part of your enterprise.
Even if this seems too hard - take heart. Some clients simply don't like doing marketing activities themselves! That's why Zen Global Systems will help you to any extent you want.
Run campaigns entirely yourself or let Zen Global do everything. Or choose any path in between. Change your choice anytime you like!
Features
Build and track campaigns
Expert advice
Consultancy services
Ready made databases (cost)
Testimonials
"Zen Global Marketing helps us to make great marketing campaigns that work, anytime we want to, which is just about all the time, really. Best of all it's a piece of cake."
Design & Marketing Service
As you are discovering, H&L provides you with all the weapons to win the Marketing war.
Yet perhaps you don't have in-house facilities or the experience to create ideas, designs, layouts or presentations.
No sweat!
H&L also offers all of these services, at your fingertips. We'll help you create your campaigns, your artwork, your material copy and so on.
In short, to any extent you need, we'll create all the materials required to run bulletproof campaigns for you, with triumphant results.
Take our graphic design service for example.
Whether you need press advertising, logo design, flyers and brochures, not to mention posters, menus, and a lot more...our graphic design team will produce your design from concept to the final output.
Further, H&L brings you a complete website design service, including development, as well as online updates.
Added to this, you'll find a suite of extra services that will help your business surge ahead.
Consider email and SMS campaigns. We give you a syste
Features
Graphic Design
Web site design and Maintenance
Zen Global Maintenance
Copy writing
Printing Services
Advertising agents
Email and SMS Campaigns
Testimonials
"Medibank Icehouse have been very happy with the services provided by Zen Creative. They are quick to get all aspects of our creative and design jobs done, are pleasant to deal with and have great rates!"
Cheers
Cy Fuhrmann
Medibank Icehouse Marketing & Sales Manager
Entry Booth
Marketing intelligence starts with an acquisition of your customer's habits.
That's why for many years, H&L have vigorously promoted use of our entry booth kiosks.
These powerful yet simple systems capture the information you need to know.
Your members are given magnetic stripe "membership" cards.
Our system sees these and recognises your customer's entry into your venue.
Further, your customer can swipe his/her card at each purchase, for "points".
In these ways, you can compile facts like buying habits and activity times, as the basis for making sound marketing decisions and relevant promotions.
Features
Doorman card swipes
Configurable prize games (pick the balloon)
Advertising Screens
Birthday Bonuses
Footy Tipping
Testimonials
“Since we’ve been issuing membership cards for use at our club, and utilizing these cards with point of sale discount, we have added value to our clients experience with us, which has seen our market share increase”
Cameron Taylor
President - CLUBS SA
General Manager - Para Hills Community Club Inc.
Gift Card
These little money spinners should be offered at every POS in your establishment.
Why? Because they allow patrons to pay upfront for services (great for your cash flow) and they can be charged up with any value at any POS terminal.
What's more, for complete flexibility they can be programmed for use in a single site or at any of your outlets. Find out more, now. Just call us!
Features
Card easily activated from H&L POS
Cards have no value until charged up - Secure
Data stored centrally can be used over multi site
Full audit
Preload cards for special events
Testimonials
"I love the flexibility and security of Zen Global Gift Cards, simple to use, easily branded for specific business units, easy to report on and most importantly simple for customers to use our venues.... no more paper gift vouchers!"
Adam Skinner
POS & Inventory Systems Manager
Bavarian Hospitality Group
(Argyle, Lowenbrau, Bavarian Bier Cafes, Cut Bar & Grill, Sake Restaurants)
Interface to membership programs
Content to follow
Features
Testimonials
Content to follow
Loyalty
No other loyalty scheme has the capacity to grow your business like H&L's Zen Global Marketing program.
Customers can use the card from their favorite outlet to earn and redeem points at a single venue or multiple venues across your enterprise.
You can set the points accruable at varying rates, according to the profitability of each area, for instance you can give more points at bars than at bottle shops.
Cards are easy to recharge and they keep spending customers very loyal to you.
At the same time, you'll have the opportunity to cross-promote your business with non-competitive retailers increasing your database and your bottom line!
Features
Reward customers across multi venues
Email and SMS capabilities
Real time live data immediate update up on transactions
Market to members based on buying patterns
Testimonials
“Vision is the ideal solution to in house marketing, allowing me to advertise events, products and specials to our customers. Web content such as live football fixtures & ladders, utube clips etc keep the content fresh and topical. I can manage the vision content from anywhere I can get internet access.”
“Vision is the solution to in house marketing, easy access and the ability to stream internet content has made marketing to my customers easy, topical, effective and fun.”
Bevan Armstrong
Retail Operations Manager
Thirsty Camel WA
bevan@wa.thirstycamel.com.au
Multimedia Marketing
Now you can persuade in-house customers easily, with Zen Global Vision.
Deliver compelling messages and vision to any of your plasma screens throughout your establishments, whenever you want.
This system is scalable, so you can push info to just one or 100 sites, it's up to you.
In fact we've made it easy for you to create and publicize messages in Flash, Jpeg or other formats, or even link to any website.
At the same time, you can smoothly schedule any items to appear at relevant times, at relevant locations - in particular, menus!
Features
Vision- Flash and jpg images
Push adds to multi site
Digital high def output
Menu boards live update
Time and day based scheduling of adds
Testimonials
"Keeping customers in-house updated on promotions and menu changes were a lot of bother before we implemented Zen Global Vision. Now we can do any of those things, so easily. It's really boosted our profits."
Surveys
H&L have created simple-to-use and simple-to-implement survey systems to make data gathering from your customers easy.
After all, it's this data that drives your business from success to success!
Learn what your customer's preferences are, to any degree you like.
The more you know, the more you can capitalize on this real dollar-fodder.
As you'll discover, every scrap of information you obtain will underpin all of your marketing activity and it really is powerful!
Features
Link to your website
Email out for specific campaigns
Filter customer communications on answer to surveys
Testimonials
"We had never previously bothered with data-gathering. All our marketing initiatives were ad-hoc and mostly missed the mark. Yet since H&L set us up with survey systems our marketing is going gang busters!"
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